Toshiba builds channel resources

Toshiba Frontline partner program offers sales incentives and training programs for resellers

Markham, ON – October 6, 2009 - Toshiba of Canada Limited, Digital Products Group (Toshiba), today announced Toshiba Frontline, the online resource and incentive program for its valued channel partners. Toshiba Frontline also provides training and education programs to support sales representatives.

Toshiba’s new channel program provides partners and sales representatives with an opportunity to earn virtual dollars for selling Toshiba products. Virtual dollars can be collected and redeemed for items such as outdoor and camping equipment, jewelry, home appliances, furnishings and electronics.

The training modules provide Toshiba’s sales channel with support including sales techniques and product demonstrations to strengthen their product knowledge. Virtual dollars are given to partners who undertake the training which can also be redeemed for rewards.

“Our channel partners are Toshiba’s face to customers,” said Ralph Hyatt, General Manager & Vice President, Digital Products Group, Toshiba Canada. “They are a very important part of our success, so to show our commitment to them, we have created a program to give them the tools they need to improve sales and profitability.”

Channel partners can access information, track and redeem virtual dollars and take training modules by logging on to www.toshibafrontline.ca.  

Toshiba of Canada
Toshiba of Canada Limited is a subsidiary of Toshiba Corporation, one of the world's largest integrated manufacturers of electronic products and semiconductors. Headquartered in Markham, Ontario, Toshiba of Canada is a digital technology leader with a wide range of Audio Visual Personal Computers, notebook computers, high definition home theatre systems including televisions, DVD players, multi-media projectors, and portable media centres. Throughout its history, Toshiba’s commitment to technological and environmental innovations has distinguished the corporation from its competitors.
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