Job Title

Marketing Communications B2B Specialist

	Date Posted

14-Nov-12

	Product Group

Marketing Communications

	Location

Markham, Ontario

	Position Description

Toshiba of Canada Limited is seeking a Marketing Communications B2B Specialist to promote products and solutions and brand awareness for Canadian Businesses. As part of the Marketing Communications team the ideal candidate will be responsible for the development and execution of marketing communications strategies and brand management. You will work closely with the Product and Solution Manager to develop strategy, create campaigns, develop promotional materials and follow up on tactical implementations.

Key Responsibilities:

• Create and manage execution of internal and external communications on product and solutions including: external sales collateral, internal sales bulletins, PowerPoint presentations, website content, e-marketing and social media campaigns to enhance brand and product awareness
• Create compelling content that is creative, well-timed and appropriate for the various audiences
• Ensure message, brand and reputation consistency across publications/written communications
• You will work closely with internal and external creative teams on marketing communications requirement including scope, budget, timeline, audience, messaging, and overall branding
• Develop communications strategies focused on the vertical Solutions for Education, Health, Retail/POS and others

	Qualifications

• Bachelor's related degree in Business with a specialization in Marketing Communications
• Minimum 3 years of related experience in a business to business environment
• You are passionate, creative and have high energy
• Excellent business writing and editing skills for traditional, online and social marketing strategies
• Strong presentation, interpersonal and communication skills
• Strong project management skills and the ability to multi-task
• Proven ability to work alone and collaborate with team members in a multi-disciplined environment
• You are adept at comprehending new technology and communicating its features and benefits
• Experience with Blogger relations and Social Applications for communication, monitoring and measurement is an asset
• Bilingual in French and English are an asset

A global Fortune 500 firm, we offer an excellent salary/benefits package and a rewarding career opportunity in a friendly & professional environment. It time to take control. With TOSHIBA.

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Take control, forward your resume with confidence to:

Human Resources,
TOSHIBA OF CANADA LIMITED
191 McNabb Street
Markham, ON L3R 8H2
Fax No:905-470-3521
E-mail:resumes@toshiba.ca


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